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UTM Tracker — know which ads bring patients

The question it answers: "We spend on Google ads, Instagram, and printed flyers — which of them actually brings patients?" The UTM Tracker gives each campaign its own short link; every click is counted, and — the important part — when a click later becomes an enquiry or booking, it's credited back to the campaign. You see cost → clicks → patients, not just clicks.

UTM Tracker

  1. Open UTM Tracker → New Link.
  2. Enter the destination — where the visitor should land (usually your website or booking page).
  3. Pick a short slug — the link becomes something like yourwebsite.com/r/your-clinic/summer-promo.
  4. Fill the campaign labels — source (google, instagram, flyer), medium (cpc, social, print), campaign name — plus any custom parameters you want to carry.
  5. Save, hit Copy short link, and paste it into the ad / bio / flyer.

Flyers and posters: turn the short link into a QR code — scans are clicks, so even print becomes measurable.

Power tools​

  • Bulk add — creating links for ten ad variations? Add them in one go.
  • Duplicate variants — clone an existing link with small changes, perfect for A/B testing two headlines with everything else identical.

Reading the numbers​

Each link shows Clicks and Unique Visitors, over time. But the money question is attribution: which links produced enquiries and bookings. That's the column that decides next month's ad budget — a campaign with 1,000 clicks and 0 enquiries is expensive noise; 80 clicks and 12 enquiries is a winner.

Visitors who arrive with UTM tags from elsewhere (e.g. an ad platform's own tags) are captured on form submissions too, so outside campaigns are also visible.

Common questions​

Someone clicked in January and booked in March — still counted? The visitor's campaign is remembered from their click, so later conversions still credit the campaign.

Can I change where an existing link points? Edit the link's destination — the short link itself stays the same, so printed QR codes keep working.

UTM Tracker missing from the menu? Module is enabled per clinic — ask your administrator.

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